Museum of Failure is a collection of failed products and services from around the world. The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience. Every item provides unique insight into the risky business of innovation.

The idea for the museum was born out of frustration. ‘I was so tired of reading and hearing the same boring success stories, they are all alike’ says the museum’s curator, Samuel West. ‘It is in the failures we find the interesting stories that we can learn from.’ Innovation and progress require an acceptance of failure. The museum aims to stimulate discussion about failure and inspire us to have the courage to take meaningful risks.

The museum is curated by Dr. Samuel West, licensed psychologist, PhD in Organizational Psychology.

  • Shanghai, China

    Exhibited spring 2019

  • Hollywood, California

    Exhibited spring 2018

  • Helsingborg, Sweden

    Exhibited in 2018-2019

  • Toronto, Canada

    Exhibited in 2018

  • Downtown Los Angeles, USA

    Exhibited in 2017


  • CNN

    Video from CNN

  • NBC

    Video from NBC

  • TEDx

    Video from TEDx

  • CBS

    Video from CBS

  • Al Jazeera

    Video from Al Jazeera


For general inquires, press, donations (we love getting donations!), suggestions for new exhibits please contact:

For exhibit bookings, please contact SEE Global Entertainment.

For inquires about Dr. Samuel West as a keynote speaker, and for more information on the mini-popup exhibit for events, please contact MOX Bookings.

Three mini-popups are available for events:
Museum of Failure Innovation
Museum of Failure Healthcare
Museum of Failure AI

See photos from pop-ups