Febreze Scentstories

2004

It was the air freshener that made both good scents and bad sense. Febreze Scentstories looked like a CD player with CD-like disc inserts that gave off different aromas - with titles like: “Exploring a Mountain Trail,” “Following the Winding Creek,” “Wandering Barefoot on the Shore” and “Relaxing in the Hammock” The look of Scentstories, coupled with Country music superstar Shania Twain shilling for the product, confused consumers who thought the device was both a music player and an air freshener. This ambiguity led to its failure. 

Additional info:

Dailydot.com - The forgotten history of Febreze scented CDs, a profoundly weird device that wanted to create a symphony of smells.