The French company BIC is best known for their ballpoint pens, which have been produced since the 1950s. Bic for Her are pens designed to »fit comfortably in a woman’s hand

The brand of the iconic American motorcycle maker Harley-Davidson is strongly associated with »the biker myth« - the freedom of the open road, strength, and fearlessness.

In the 1990s, marketers were obsessed with the idea of purity. Clear drinks signaled purity and health, so a clear soda seemed to be an excellent bet. With a giant and super expensive advertising campaign, Crystal Pepsi became an instant success

The hope was the Power Glove would make virtual reality an actual reality. The actual reality being… it did virtually NOTHING.