Smells like Failure.

$45.00

Unisex fragrance. Eau de parfum, 30ml.
Pre-order only. Ships in February.

Failure never smelled this good.
- For the risk-takers, the disrupters, and the bold.

This curious fragrance beautifully represents the need to accept failure. The fragrance evokes excitement and hope laced with sadness and disappointment. The fragrance is daring yet comforting in its honesty. It encourages people to approach failure with appreciation and curiosity rather than with fear.

These images are guesses what the bottle will look like.

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Perfume notes:
Fleeting Sweetness
: The hopeful expectations in the beginning of an endeavor or a new relationship. It is fleeting as nothing good lasts long. It draws you in and promises more than it can deliver. 

Charred wood, sour smoke, ash: A faint memory of an idea or project that did not go as planned, a hint of something lost to eternal nothingness.

Metallic, ink, ozone: A hint at broken machinery or failed technology. Ink captures the scent of grand ideas that were never realized.

Musk, leather: A musty or stale odor, reminiscent of missed opportunities or bad choices.

Salt, brine: Tears, humility, or the sad sting of regret. The of sadness of unmet expectations. 

And a mildly pungent lingering smell, that captures the feeling of being judged or ridiculed, of being shamed and embarrassed.