Failure No 5.
Unisex fragrance. Eau de parfum, 30ml.
Pre-order only. Ships in February.
Inspired by the most famous fragrance ever made - the iconic Chanel No 5. Paradoxically, Chanel No.5 was a result of a laboratory mistake. Perfumer Ernest Beaux mistakenly overdosed on the new synthetic chemical compounds called aldehydes. This created a unique intense artificial scent that Coco Chanel loved.
These images are guesses what the bottle will look like.
Fragrance profile
Uncanny florals: aldehydes bring an abstract brightness like the thrill of venturing into the unknown.
Overripe fruit: Sweet yet slightly off, captures the intriguing charm of something flawed but irresistible.
Charred paper and wet cardboard: the acrid smell of irreversible mistakes, the remnants of something once vibrant, now left to decay.
Earthy sweaty leather: The oppressive aroma of unrelenting effort that led nowhere, heavy and suffocating futility.