Gerber Singles

1974

Gerber has been in the baby food business since 1927. In the 1970s, the company launched Singles, adult food in baby food jars. It seemed like a smart idea, a convenient alternative for single adults who didn’t want to cook. The Gerber Singles failed because the idea of eating Creamed Beef with a spoon out of a small jar wasn't most people’s idea of a good night in. It might as well have been called “I Live Alone and Eat My Meals From a Jar”.

Additional info:

Wikipedia - Gerber Singles

The Hustle - Baby food for adults was just as sad as it sounds