Singles: adult food in baby-food-jars. It seemed like a smart idea: a convenient alternative for single adults who didn’t want to cook.

Launched with an artsy and misguided Superbowl commercial.

Facebook Gifts was a clumsy attempt at e-commerce by a company desperate to start making money.

Olestra that became known for causing anal leakage.

This game is was described as a boring and complicated variation of the popular game Monopoly

The DeLorean, with its exotic gull-wing doors, was one of the most spectacular innovation failures in history.

The PXL-2000 was a video recorder made by the Fisher-Price toy company. The innovation was its use of a standard audiocassettes...

In the early 2000s, LEGO was close to bankruptcy with poor management and runaway costs.

When Unilever launched their new innovative detergent, Persil Power, they were warned by their main competitor, P&G, that their new formula was too powerful for general use and could harm clothes.

The French company BIC is best known for their ballpoint pens, which have been produced since the 1950s. Bic for Her are pens designed to »fit comfortably in a woman’s hand

The brand of the iconic American motorcycle maker Harley-Davidson is strongly associated with »the biker myth« - the freedom of the open road, strength, and fearlessness.

In the 1990s, marketers were obsessed with the idea of purity. Clear drinks signaled purity and health, so a clear soda seemed to be an excellent bet. With a giant and super expensive advertising campaign, Crystal Pepsi became an instant success

The hope was the Power Glove would make virtual reality an actual reality. The actual reality being… it did virtually NOTHING.