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WeWork
So Close And Yet 10/7/24 So Close And Yet 10/7/24

WeWork

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USA $2 bill
So Close And Yet 10/7/24 So Close And Yet 10/7/24

USA $2 bill

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NuSpoons
So Close And Yet 2/26/24 So Close And Yet 2/26/24

NuSpoons

Made from environmentally friendly paper, nuSpoon was developed as a green alternative to plastic spoons.

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LaserDisc
So Close And Yet 5/14/20 So Close And Yet 5/14/20

LaserDisc

This futuristic media format offered much better video quality than the VCR

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Apple Newton
So Close And Yet 5/14/20 So Close And Yet 5/14/20

Apple Newton

The Newton was an innovative idea with immature technology - an incomplete product launched far too early.

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Toshiba HD DVD
So Close And Yet 5/14/20 So Close And Yet 5/14/20

Toshiba HD DVD

Toshiba failed to get enough support from the major film studios and retailers and lost almost 1 billion dollars.

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Sony Betamax
So Close And Yet 5/14/20 So Close And Yet 5/14/20

Sony Betamax

This classic story demonstrates that technical excellence and being first to market is not enough.

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Sony Minidisc
So Close And Yet 5/14/20 So Close And Yet 5/14/20

Sony Minidisc

This digital audio format worked just like a CD - only it was smaller and more convenient.

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Pets.com
So Close And Yet 5/13/20 So Close And Yet 5/13/20

Pets.com

An expensive Super Bowl ad, centered around a lovable sock puppet.

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RCA SelectaVision
So Close And Yet 5/13/20 So Close And Yet 5/13/20

RCA SelectaVision

Imagine a vinyl record that you could also watch.

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Nokia N-Gage
So Close And Yet 5/11/20 So Close And Yet 5/11/20

Nokia N-Gage

The N-Gage was not a failure of ideas - it was a failure of implementation.

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Amazon Fire Phone
So Close And Yet 5/11/20 So Close And Yet 5/11/20

Amazon Fire Phone

The gigantic online retailer Amazon had high expectations when they attempted to enter the smartphone market.

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Tetra Pak Rigello
So Close And Yet 5/10/20 So Close And Yet 5/10/20

Tetra Pak Rigello

It was supposedly an environmentally friendly biodegradable bottle.

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Roland TB-303
So Close And Yet 5/9/20 So Close And Yet 5/9/20

Roland TB-303

The TB-303 was an analog synthesizer that flopped.

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Pacemaker - pocket dj
So Close And Yet 5/9/20 So Close And Yet 5/9/20

Pacemaker - pocket dj

A portable DJ device that could mix tracks, beat match, and crossfade.

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Teleguide - Swedish Minitel
So Close And Yet 5/9/20 So Close And Yet 5/9/20

Teleguide - Swedish Minitel

With the French Minitel as a model, this major investment was expected to be a huge success

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Fisher-Price video recorder PXL-2000
So Close And Yet 5/2/20 So Close And Yet 5/2/20

Fisher-Price video recorder PXL-2000

The PXL-2000 was a video recorder made by the Fisher-Price toy company. The innovation was its use of a standard audiocassettes...

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Persil Power
So Close And Yet 5/2/20 So Close And Yet 5/2/20

Persil Power

When Unilever launched their new innovative detergent, Persil Power, they were warned by their main competitor, P&G, that their new formula was too powerful for general use and could harm clothes.

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