Adidas Springblade

Failure in Motion
Written By

2013-2015

After six years of development, Adidas had high hopes for their revolutionary cushioning innovation with curved blades. The unique design was aggressively marketed with phrases like “Explosive Energy” and “Propel runners forward.”

While the unique cushioning technology was visually interesting, it suffered from poor performance. It did not live up to the marketing hype. The blades ripped off or split, and many runners complained about getting cut by the blades.

Additional info:

Solereview - Adidas Springblade Review

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