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Dyson Zone
What Were They Thinking 10/28/24 What Were They Thinking 10/28/24

Dyson Zone

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Coolest Cooler
What Were They Thinking 10/2/24 What Were They Thinking 10/2/24

Coolest Cooler

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BlackBerry Storm
Failure to innovate 9/24/24 Failure to innovate 9/24/24

BlackBerry Storm

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Adidas Springblade
Failure in Motion 9/23/24 Failure in Motion 9/23/24

Adidas Springblade

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Philippe Starck Hot Bertaa
What Were They Thinking 3/1/24 What Were They Thinking 3/1/24

Philippe Starck Hot Bertaa

The kettle was a great design success but a total failure of functionality.

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Social Robots
Failure to innovate 2/29/24 Failure to innovate 2/29/24

Social Robots

Consumer robotics is a difficult business because the products are expected to work perfectly and cost almost nothing.

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Titanic
Failure in Motion 2/26/24 Failure in Motion 2/26/24

Titanic

In 1912, Titanic was the largest and most luxurious passenger ship ever built.

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Groove Stick
Failure to innovate 2/26/24 Failure to innovate 2/26/24

Groove Stick

Bang the drum, work that cymbal, but you can only do one thing at a time.

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Pinky gloves
What Were They Thinking 2/22/24 What Were They Thinking 2/22/24

Pinky gloves

These plastic gloves allow women to remove tampons without getting blood on their hands and to discreetly dispose of them.

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Jarts Lawn Darts
What Were They Thinking 2/22/24 What Were They Thinking 2/22/24

Jarts Lawn Darts

These outdoor game darts had metal spikes, not especially sharp but weighted. And very dangerous.

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Fyre Festival
What Were They Thinking 2/16/24 What Were They Thinking 2/16/24

Fyre Festival

Averaging at around $7,220 per ticket, the music festival attracted the rich and wannabe rich festival-goers.

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SnapChat Spectacles
What Were They Thinking 2/16/24 What Were They Thinking 2/16/24

SnapChat Spectacles

These Spectacles recorded short videos for the Snapchat video sharing platform.

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Sound Burger
What Were They Thinking 2/12/24 What Were They Thinking 2/12/24

Sound Burger

At the height of the Walkman craze in the early 1980s, Audio Technica debuted the AT-727 Sound Burger, a portable turntable.

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Mobile ESPN
What Were They Thinking 2/12/24 What Were They Thinking 2/12/24

Mobile ESPN

This Mobile and ESPN combination promised sports fans deliver all sports all the time in the palm of their hand.

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Grass skis
Failure in Motion 2/12/24 Failure in Motion 2/12/24

Grass skis

Grass skiing were originally developed as a new way for alpine skiers to train during summer.

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Honda Pacific Coast 800
Failure in Motion 2/12/24 Failure in Motion 2/12/24

Honda Pacific Coast 800

The futuristic Honda PC800 was a misunderstood motorcycle. Perhaps this was because it was a motorcycle built for non-motorcycle riders.

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Spruce Goose
Failure in Motion 2/12/24 Failure in Motion 2/12/24

Spruce Goose

Built out of birch wood, it weighed in at over 400,000 pounds and cost some $22 million dollars. In today’s money that would be over $250,000,000.00 per plane!

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Amopé Foot File
Failure to innovate 2/12/24 Failure to innovate 2/12/24

Amopé Foot File

This rechargeable foot file buffs away hard skin in minutes, leaving you with beautifully soft feet. Consumers love the device. The problem was that it isn’t profitable.

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Minitel
Failure to innovate 2/12/24 Failure to innovate 2/12/24

Minitel

Minitel can best be described as a French version of the internet before the internet existed.

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Kodak Digital Camera
Failure to innovate 2/12/24 Failure to innovate 2/12/24

Kodak Digital Camera

When Kodak invented the digital camera back in 1975 they didn’t know that it would ultimately lead to their bankruptcy.

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