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An alternative to Barbie. It wanted to teach little girls compassion and the realities of life for those less fortunate.

Launched with an artsy and misguided Superbowl commercial.

This game is was described as a boring and complicated variation of the popular game Monopoly

The French company BIC is best known for their ballpoint pens, which have been produced since the 1950s. Bic for Her are pens designed to »fit comfortably in a woman’s hand

The brand of the iconic American motorcycle maker Harley-Davidson is strongly associated with »the biker myth« - the freedom of the open road, strength, and fearlessness.