A fine line exists between success and failure. Some products fail due to poor strategy and planning, while others simply fall victim to the whims of an unpredictably cruel world.
SO CLOSE, AND YET…
Made from environmentally friendly paper, nuSpoon was developed as a green alternative to plastic spoons.
This rechargeable foot file buffs away hard skin in minutes, leaving you with beautifully soft feet. Consumers love the device. The problem was that it isn’t profitable.
When Kodak invented the digital camera back in 1975 they didn’t know that it would ultimately lead to their bankruptcy.
The Newton was an innovative idea with immature technology - an incomplete product launched far too early.
Toshiba failed to get enough support from the major film studios and retailers and lost almost 1 billion dollars.
This classic story demonstrates that technical excellence and being first to market is not enough.
This digital audio format worked just like a CD - only it was smaller and more convenient.
The gigantic online retailer Amazon had high expectations when they attempted to enter the smartphone market.
This extremely short-lived mobile phone was an attempt to make a cool phone for teenagers and other social media addicts.
Researchers in the early German polymer labs occasionally left a Bunsen burner lit over the weekend.
With the French Minitel as a model, this major investment was expected to be a huge success
Although Facit’s management new big changes were happening, they did not invest in development and innovation.
Microsoft and Apple have been battling it out in the tech space for decades. But Apple changed the tune with its introduction of the iPod and soon it dominated the music player industry.
Blockbuster was a chain of home movie and video game rental shops. In 2004, it was an enormous company with over 9,000 stores.
The PXL-2000 was a video recorder made by the Fisher-Price toy company. The innovation was its use of a standard audiocassettes...
When Unilever launched their new innovative detergent, Persil Power, they were warned by their main competitor, P&G, that their new formula was too powerful for general use and could harm clothes.
